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AI Orchestration
Money Mart

Driving 90% Copilot Adoption in Three Months

BITSUMMIT led change management for a Microsoft Copilot rollout, driving 90% adoption within three months and faster day-to-day processes.

Industry
Financial Services
Service line
Project Management
Timeline
3 months
Driving 90% Copilot Adoption in Three Months
90
%
User adoption within three months
35
%
Faster reporting, analysis & document prep
20
%
Increase in employee satisfaction

The challenge

Money Mart sought to enhance productivity and decision-making across its financial services operations by implementing Microsoft Copilot. However, the organization faced significant challenges:

  • Resistance to Change: Employees were hesitant to adopt AI tools, fearing they might disrupt existing workflows or replace their jobs.
  • Lack of Understanding: Without a clear understanding of how Microsoft Copilot could benefit them, many employees were unsure of its value.
  • Diverse User Base: With a wide range of roles across departments—from finance to HR—each group had different needs and training requirements to fully utilize Copilot’s capabilities.

To address these challenges, Money Mart required a structured change management approach to guide the transition, ensuring high adoption and effective use of Microsoft Copilot.

Our approach

Money Mart already had Microsoft Copilot licences; the real work was getting a financial-services workforce to use them. Adoption faced three headwinds: employees were wary that AI might disrupt or replace their work, many were unsure what Copilot would actually do for them, and needs varied widely across departments from finance to HR. BITSUMMIT ran the rollout as a structured change-management program built around the people who would use the tool.

Understand readiness before pushing adoption

BITSUMMIT interviewed key stakeholders to gauge how ready the organization was and where adoption might stall, and analyzed roles and workflows across departments so Copilot could be framed around what each team actually does day to day.

Build awareness and executive air cover

Targeted communication through email newsletters, intranet updates, and webinars made the case for Copilot in plain terms, while senior leaders acted as visible champions, signalling that this mattered to the firm's direction.

Train for real tasks, then support

Role-specific training and hands-on workshops let people practise Copilot on their own work and get their questions answered in the moment, backed by a helpdesk, FAQs, and online resources once the sessions ended.

Measure adoption and keep improving

Adoption was tracked through Microsoft 365 analytics to show where engagement was strong and where more support was needed, and surveys and focus groups fed back into the training so it kept getting sharper.

The outcome

Within three months, 90% of users had adopted Microsoft Copilot, well past what Money Mart expected going in, and people consistently reported that it made daily work easier and gave them better information to act on.

The productivity gains were concrete. Financial reporting, data analysis, and document preparation ran 35% faster with Copilot's AI-assisted automation, and finance and HR teams in particular used its insights to make better-informed decisions. Post-rollout surveys showed a 20% rise in employee satisfaction, with people pointing to how intuitive Copilot felt and how much it simplified complex tasks.

90% of Money Mart's people adopted Microsoft Copilot within three months - 35% faster reporting and analysis, and a 20% rise in employee satisfaction.
BITSUMMIT

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